Self Identity

My self-branding reflects my approach to digital design—bold, adaptable, and forward-thinking.  The foundation of this identity is a noisy gradient aesthetic. The logotype is built on bold, simple shapes, serving as a flexible canvas for my evolving identity. This adaptable approach allows my branding to grow alongside my creative career. At the core of my branding are minimalist business cards, featuring only my website. This choice speaks to my expertise in digital mediums over traditional print, encouraging direct interaction with my online portfolio, as there are many assets on here that wouldn't translate to a physical portfolio. I designed a custom mailer package, which includes an inner sleeve holding my business card and a taster portfolio, as well as a stickered envelope which contains my CV. The set is completed with documentation for potential freelance projects.