Undergraduate UX/UI
2023
Brief // In response to a university design challenge, I was tasked with developing an innovative and engaging solution to help students connect over shared interests, specifically addressing social challenges in the post-COVID-19 landscape. The core focus became music—an inherently social and universal interest. The concept was to design a UX/UI mobile app that simplifies meeting like-minded people and discovering music events nearby. The app needed to be intuitive, flexible, and scalable, accommodating diverse music preferences and functioning across global cities and languages. Key considerations included addressing privacy concerns and enhancing the event discovery experience beyond the limited genre options of existing platforms.
Approach // The design for Soundscape was shaped by in-depth user research, which highlighted two primary concerns: privacy control and flexibility in music preferences. To address this, I implemented adjustable privacy settings, allowing users to choose how they share contact details and manage interaction requests. I also designed an expansive genre selection process, giving users the freedom to filter and discover events based on an extensive range of music styles. Visually, Soundscape is defined by a nightlife-inspired colour palette and various motifs. The rising and setting sun informs the gradient designs and circular elements across the UI and marketing, symbolizing the continuous rhythm of music events from dusk to dawn. The waveform motif—derived from the frequency graph of the word 'soundscape'—is a core element, representing both sound and community. These motifs merge in the logo, where the sun rises above a cityscape formed by the waveform, connecting the app’s identity directly to its purpose: uncovering music experiences across urban environments. Throughout the UX design, scalability was key. The interface is designed to adapt seamlessly across different locations, languages, and event types, ensuring an accessible experience for a global user base.