#FeelEverything

#FeelEverything is a dynamic campaign for On, designed to engage Gen Z through movement-driven touchpoints. It features animated product posters, AR filters that track fitness metrics, and motion-activated billboards that respond to runners in real-time. The campaign expands On’s visual identity with bold patterns, a vibrant color palette, and a tactile, torn-paper aesthetic. Each element celebrates movement and individuality, encouraging audiences to embrace how it feels to be truly alive in motion. The concept is scalable, and designed to evolve with endless possibilities.